Theory of Change

AI-powered behavioral research for nonprofits and academia

Simulate, orchestrate, and analyze human behavioral experiments at scale. Built for researchers who need rigorous insights without the overhead.

Explore the Demo

How It Works

From research question to insights in five automated steps.

Step 1

Submit Study

Define your research question, target population, and behavioral parameters in minutes.

Step 2

Agents Orchestrate

AI agents coordinate to design experiment protocols, assign roles, and prepare the simulation environment.

Step 3

Personas Simulate

Synthetic personas with distinct behavioral profiles participate in the study, generating rich response data.

Step 4

Results Analyze

Statistical models process simulation outputs, surfacing patterns, significance, and behavioral insights.

Step 5

Report Generated

A structured research report with visualizations, methodology, and exportable findings is delivered instantly.

Platform Capabilities

Every component of the research pipeline, automated and integrated.

Agent Orchestration

Specialized AI agents coordinate end-to-end, from protocol design to result synthesis. Each agent handles a discrete research role, passing structured data through a directed graph. No manual handoffs, no bottlenecks.

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ResearchPersonaDataAnalysisReport

Synthetic Persona Engine

Generate hundreds of behaviorally-distinct synthetic participants in seconds. Each persona carries demographic profiles, psychological traits, and decision heuristics grounded in social science literature. Reproducible and bias-auditable by design.

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D

Dr. Aisha M.

Age 34 · Risk-averse

M

Marcus T.

Age 28 · Impulsive

E

Elena R.

Age 52 · Analytical

Experiment Submission

Define your study in plain language: research question, target population, conditions, and sample size. The platform translates your specification into a structured experimental protocol automatically. Launch in minutes, not months.

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Research Question

How does framing affect donation intent?

Sample Size

n = 500

Conditions

2 arms

Submit →

Simulation Results

Real-time aggregation of synthetic participant responses with built-in statistical analysis. Effect sizes, confidence intervals, and significance testing surface automatically. Export-ready data for downstream analysis.

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Donation Intent by Condition

Control
62%
Gain
81%
Loss
74%

p < 0.01 · Cohen's d = 0.42

Academic Report Renderer

Simulation outputs are compiled into publication-ready research reports with methodology, findings, and citations formatted to academic standards. Inline references, statistical tables, and visualizations included. Peer-review-ready from day one.

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Framing Effects on Prosocial Behavior: A Synthetic Cohort Study

J. Chen et al. · Theory of Change Platform · 2025

Results indicate that loss-framed appeals significantly increased donation intent compared to gain-framed conditions (β = 0.31, p< .01)[1]. These findings replicate prior work on prospect theory in charitable contexts[2].

[1] Kahneman & Tversky (1979). Prospect Theory. Econometrica.

[2] Cialdini et al. (1987). Empathy-based helping. JPSP.

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