Theory of Change

AI research synthesis for strategy, policy, and business teams

Human behavior, synthesized. Agents orchestrate thousands of synthetic personas, run the study, and publish the finding like a news desk — so you get a headline, not a 40-page PDF.

Explore the Demo

How It Works

From research question to insights in five automated steps.

Step 1

Submit Study

Define your research question, target population, and behavioral parameters in minutes.

Step 2

Agents Orchestrate

AI agents coordinate to design experiment protocols, assign roles, and prepare the simulation environment.

Step 3

Personas Simulate

Synthetic personas with distinct behavioral profiles participate in the study, generating rich response data.

Step 4

Results Analyze

Statistical models process simulation outputs, surfacing patterns, significance, and behavioral insights.

Step 5

Report Generated

A structured research report with visualizations, methodology, and exportable findings is delivered instantly.

What behavioral research used to cost

A traditional behavioral study takes two quarters and six figures before a single finding lands. Feltsense compresses the loop from recruitment to report into a working session.

The traditional way

With Feltsense

Time to first result

6–12 months of recruitment, gatekeepers, and fieldwork

Time to first result

Hours, inside a single working session

Cost per study

$40k–$200k in incentives, panel fees, and operations

Cost per study

Near-zero marginal cost per additional replicate

Iterating on the design

Pilot → wait → re-recruit → pilot again

Iterating on the design

Tune the protocol live and re-run in seconds

Depth of coverage

Constrained by recruitment budget

Depth of coverage

Thousands of synthetic respondents on demand

Deliverable

Weeks to draft a report once data lands

Deliverable

Publication-ready report rendered end of session

Timeline and cost ranges reflect typical behavioral field studies reported in applied research literature.

Platform Capabilities

Every component of the research pipeline, automated and integrated.

Agent Orchestration

Specialized AI agents coordinate end-to-end, from protocol design to result synthesis. Each agent handles a discrete research role, passing structured data through a directed graph. No manual handoffs, no bottlenecks.

See it in action →

Synthetic Persona Engine

Generate hundreds of behaviorally-distinct synthetic participants in seconds. Each persona carries demographic profiles, psychological traits, and decision heuristics grounded in social science literature. Reproducible and bias-auditable by design.

See it in action →
D

Dr. Aisha M.

Age 34 · Risk-averse

M

Marcus T.

Age 28 · Impulsive

E

Elena R.

Age 52 · Analytical

Experiment Submission

Describe your question in plain language: what you want to know, who you want to hear from, and how much signal you need. The platform translates your brief into a synthesis plan automatically. What used to take a semester of recruitment and gatekeeping now fits inside a working session.

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Research Question

How does framing affect donation intent?

Sample Size

n = 500

Conditions

2 arms

Submit →

Simulation Results

Real-time synthesis of persona responses with every finding traced back to its sources. Evidence strength, agreement ranges, and disagreement zones surface automatically. Export-ready for downstream briefs.

See it in action →

Donation Intent by Condition

Control
62%
Gain
81%
Loss
74%

Strong agreement · Effect size d = 0.42

Academic Report Renderer

Simulation outputs are compiled into publication-ready research reports with methodology, findings, and citations formatted to academic standards. Inline references, statistical tables, and visualizations included. Peer-review-ready from day one.

See it in action →

Framing Effects on Prosocial Behavior: A Synthetic Cohort Study

J. Chen et al. · Theory of Change Platform · 2025

Results indicate that loss-framed appeals significantly increased donation intent compared to gain-framed conditions (β = 0.31, p < .01)[1]. These findings replicate prior work on prospect theory in charitable contexts[2].

[1]Kahneman & Tversky (1979). Prospect Theory. Econometrica.

[2] Cialdini et al. (1987). Empathy-based helping. JPSP.

The AI research newsroom

Findings, written like journalism. Not a 40-page PDF.

Think of it as a news desk staffed by research agents. Every synthesis lands as a headline, a lede, and a clickable source trail — so a finding can be read in thirty seconds or audited in thirty minutes. A feed of AI-written research, for the people who actually have to act on it.

FindingConsumer · Subscription

Loss framing beats gain framing on 90-day retention — but only for legacy cohorts

Across 1,200 synthetic subscribers, loss-framed renewal offers lifted retention by 12 points among tenure-20+ users. Newer users shrugged.

Synthesized by the Research Agent · Loss framing × retention

FindingPolitics · Voter sentiment

Economic-security messaging outperforms civic-identity frames with independents

A three-wave exposure across 1,800 synthetic voters shifted net sentiment +0.18 for economic-security, while civic-identity backfired with moderate independents.

Synthesized by the Research Agent · Campaign message frames

FindingPublic Health · Advisory compliance

Trusted-messenger design beats channel mix for voluntary advisory uptake

Swapping institutional spokespeople for community figures lifted self-reported compliance more than doubling media spend.

Synthesized by the Research Agent · Messenger × channel

Illustrative story cards · every finding on Feltsense links back to the personas, sources, and synthesis steps that produced it.

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